Real-time marketing is marketing performed “on-the-fly” to determine an appropriate or optimal approach to a particular customer at a particular time and place. The real-time media has opened a tremendous opportunity for anyone to inject ideas into a breaking news story and generate tons of media coverage. On February 2013, @Oreo’s “you can still dunk in the … Continue reading Some amazing RTM ideas in China
Reputation is everything! Basically, online reputation system is the process of showing up when someone search your company and when others want to get suggestions from former customers. Google search results are reputation, and customers’ reviews are also a kind of reputation form. In China, Taobao.com is the No.1 Chinese C2C online shopping platform (similar to ebay) and … Continue reading Defect of Alibaba’s reputation system
When asked about what is the most powerful social media in China, definitely, most people will choose WeChat (similar to a combination of Twitter and Facebook). In WeChat, users can communicate with friends and family members singly or in a group, or talk to others using real-time video. Users can also show their personal life … Continue reading When WeChat meet BIG DATA
There is an ancient Chinese proverb: “Good spirit can be sold well even if the storefront was deep in a small alley”. Yes, I agree that a good production can mean a lot and attract a lot of very loyal customers. However, nowadays the whole market place is changing. A good product line cannot guarantee the … Continue reading The Growing Power of Social Media
It’s a smartphone society. “Call it good. Call it bad. It just is.” The number of smartphones in US has reached 91.4 million this year. Every morning, the first thing I do is reaching for my iPhone 6 to turn off the alarm clock. After I sit up, I will open the news app to … Continue reading Mobile is changing business way
This Friday, I had an excellent lecture from Mr, Chris Ee. It was about search engine. I agree about every single word he spoke in class about search engine. Search engine is so important that every business person should pay attention to it. In almost every aspect of our lives we turn to technology, specifically … Continue reading The power of search engine marketing
In today’s business world, every company needs the ability to persuade customers to purchase their products or service. After attracting customers, we also need to make them loyal. Almost every customer will ask while making purchase decision: What problems does your product solve? Prove it! Yes, a good salesman can help a lot. They are … Continue reading Persuasive thinking: Good idea & Killer presentation.
Last Monday, I enjoyed an extraordinary lecture from Erik. The lecture is about designers and design thinking. As an outstanding designer, Erik let me understand the difference between three kinds of marketing models: market driven, engineering led and design think. Engineering led could help companies to exist, market driven could help companies to survive, only … Continue reading The power of design thinking
After taking my first Digital Marketing class from professor Nunzio, I have learnt a lot about recent market trend. Definitely, business has changed a lot in this decade. Multiple forces feed these changes, including Internet technologies as well as the rise of emerging economies such as China and India. Marketing evolution has begun. Nowadays, most … Continue reading Marketing Evolution
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